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About
Everyday GRIT was born from a simple, powerful mission: to create an aluminum-free, non-toxic deodorant that truly works. Our founder, Greg Lane, kicked off this journey with a personal quest—tired of settling for subpar options, he tested countless products and even attempted a deodorant-free 'body reset' (a move his wife didn’t exactly applaud). Still, nothing measured up to his expectations.
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Greg saw a world increasingly filled with hidden toxins and realized the deodorant industry needed a shake-up. Determined to find a better way, he dove into research and experimentation, emerging with a breakthrough: a natural formula using just a handful of clean, potent ingredients. His goal? A minimalist product that outperforms even the leading brands. After a year of fine-tuning, the results were undeniable—Everyday GRIT wasn’t just a deodorant, it was a game-changer. Now, we’re excited to bring this revolution to you.​​
Our Mission
At Everyday GRIT, our mission is to empower individuals to feel confident and comfortable in any environment by providing a highly effective, natural deodorant. We believe in fostering active, vibrant communities where everyone can focus on connection and performance—without worrying about odor or discomfort. With Everyday GRIT, you can embrace your day with confidence, knowing we’ve got you covered.